BP Ultimate

Rahul · Oct 23, 2003

Tubthumped said:

What... if i drink them it won't improve my performance...

DAMN!
Click to expand...

LOL

Rallye · Oct 24, 2003

in greece the ultimate stuff is 100ron

Best read from bottom up as it the string of a few emails!

emails with BP said:

Shell do an advanced diesel but i have only found it in Germany

Your ultimate fuel is 100RON in Greece, why not just sell it here? Theere is a huge boom in track cars and events, If BMW can charge 54,000 for a M3 CSL im sure expensive fuel would be appealing to the same people.

Tim
-----Original Message-----
From: Careline [mailto:Careline@bp.com]
Sent: 22 October 2003 10:51
To: Tim Burton
Subject: RE: BP Ultimate site feedback

Dear Mr Burton,

BP Ultimate is a new technology, produced through a very intensive development programme. That programme was the result of asking our customers what they wanted and they told us they wanted more performance with less pollution. So thats what weve given them. And those benefits are available to ALL cars, both petrol and diesel. BP Superplus was designed for high performance petrol-engine cars. And at the risk of repeating myself, dont forget BP Ultimate Diesel. There wasnt a super grade of diesel. With BP Ultimate, the UK now has its first performance diesel.

Thank you, if you have any further queries please don't hesitate to call the BP Careline on 0800 402 402.

Yours sincerely,

Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd

This E Mail is confidential. It may also be privileged or otherwise protected by legal rules. If you have received it by mistake or are not the addressee please let me know by reply and then delete it from your system. Do not copy, forward or distribute the E Mail or disclose its contents to anyone.
-----Original Message-----
From: Tim Burton [mailto:tim.burton@bbc.co.uk]
Sent: 21 October 2003 20:51
To: Careline
Subject: RE: BP Ultimate site feedback

Why dont you just try launching a serious fuel and see what the responce is, people are spending huge amounts of money on tuning cars, i think you would be surprised.

Or you can just wait for Shell to do it and copy it once you have missed the bandwagon.

Tim
-----Original Message-----
From: Careline [mailto:Careline@bp.com]
Sent: 21 October 2003 15:42
To: Tim Burton
Subject: RE: BP Ultimate site feedback

Dear Mr Burton,

Its due to differences in the markets across the world. In developing BP Ultimate for the UK we have sought to produce a fuel which provides significant benefits for a relatively small additional price. If we sold 100 octane BP Ultimate in the UK it would have to be significantly more expensive, and would make it less accessible to the UK motorist.

Thank you, if you have any further queries please don't hesitate to call the BP Careline on 0800 402 402.

Yours sincerely,

Freddie Boniface
Customer Care Advisor
BP Oil UK Ltd

This E Mail is confidential. It may also be privileged or otherwise protected by legal rules. If you have received it by mistake or are not the addressee please let me know by reply and then delete it from your system. Do not copy, forward or distribute the E Mail or disclose its contents to anyone.
-----Original Message-----
From: tim.burton@bbc.co.uk [mailto:tim.burton@bbc.co.uk]
Sent: 21 October 2003 01:52
To: Careline
Subject: BP Ultimate site feedback

NAME: Tim Burton

EMAIL: tim.burton@bbc.co.uk

QUESTIONS OR COMMENTS:
Why is 'Ultimate' still only 97RON? 100RON fuel would be something to get excited about. I know a lot of cars running forced induction or high compression ratios would love this! Not to meation Jap Imports!
Click to expand...

ADegelas · Oct 24, 2003

Haven't noticed any real difference between optimax and ultimate although i do seem to be getting slightly worse mpg with bp - and it's more expensive

RallyeVR6 · Oct 24, 2003

LMAO @ Rallye!!

"Or you can just wait for Shell to do it and copy it once you have missed the bandwagon."

Tell him how it is fella LOL!!!

Thing is, don't Shell already have a 100RON fuel? Isn't it called V Power or something, but curently only available in Europe.

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